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Be True
The world can be very loud and noisy, and the only way to approach the truth is being true. That means being true to the public, being true to the team, being true to our family, and being true to ourselves. This can be extremely challenging from time to time, but this will help us objectively recognize and understand the world, before dive in to change it for the best.
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Be Bold
We work on a direction where only little has been explored. To achieve our mission, we need to always be making bold decisions - innovative ones that may require completely new standards, procedures, and executions. Do not go gentle into that good night.
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Be Patient
Great endeavors are often poorly understood, especially at the beginning. There will certainly be distractions along the way - those that gain significant profit over night, those that hit numbers with short-cuts, or those that simply get successful for their own missions. But that has very little to do with us and our mission - Tesla would be a failure of its mission if it ended up being the biggest gasoline car manufacture in the world. Be confident for tomorrow, be patient for now.
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Be Fun
While the rewards are endless, the journey can be long and tough. We want to make sure that everyone who joins the team enjoys what they do, and also has fun in the process. If you believe in the work you do is great work, and that you love what you do, then you certainly are having fun - be fun and have fun.